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Privacy Policy

At Life of Riley (Retail) LTD we take the privacy of our website users seriously. We do not sell or share your personal data with any third parties other than service providers. We and they fully comply with Data Protection Act 1988 and General Data Protection Regulation.

Personal data we may collect about you
We will obtain personal data about you such as your name, address and payment details whenever you complete an online form. For example, we will obtain your personal data when you register to use this website or place an order. Once you place an order with us we retain your order number and date, name and address, telephone number and notes relevant to your order for at least 6 years. This information is not used for marketing purposes unless you have opted in to receive marketing emails. 

No data is shared with non affiliated third parties including SMS opt-in data and consent.

How we may use your personal data
We will use your personal data for the purposes described in the data protection notice that was given to you at the time your data were obtained. These purposes include:
• to help us identify you and any accounts you hold with us
• administration
• statistical analysis
• customer profiling and analysing your purchasing preferences
• marketing—see marketing and opting out below
• fraud prevention and detection
• billing and order fulfilment
• to notify you of any changes to this website or our services which may affect you
• security vetting
• improving our services

SMS abandoned cart
Life of Riley's website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.


Marketing and opting out
Unless you have asked us not to do so, we may contact you by email about new products, promotions or news which may be of interest to you. We only send you emails if you have double opted in and you may opt out at any time. If you prefer not to receive any further marketing communications from us, you can opt out at any time by writing to us or unsubscribing by clicking the Unsubscribe link on emailers.

Disclosure of your personal data
We may disclose your personal data to:
• our service providers 
• credit reference agents—see Credit checking below
• law enforcement agencies in connection with any investigation to help prevent unlawful activity

Credit checking

To enable us to make credit decisions about you and for fraud prevention and money laundering purposes, we may search the files of credit reference and fraud prevention agencies (who will record the search). We may disclose information about how you conduct your account to such agencies and your information may be linked to records relating to other people living at the same address with whom you are financially linked. Other credit grantors may use this information to make credit decisions about you and the people with whom you are financially associated, as well as for fraud prevention, debtor tracing and money laundering purposes. If you provide false or inaccurate information and we suspect fraud, we will record this.

Use of cookies

When you use this website, we may collect information about your computer, such as your IP address and/or browser, which we will use for administration purposes and statistical analysis. This information will not usually identify you personally.
We may also obtain information about your online movements and use of the internet. We do this by placing a cookie, which is a small file, on your computers hard disk. Cookies are used for several reasons:
• to recognise you whenever you visit this website
• to speed up access to this website (so you do not have to log on each time)
• to store your personal preferences
• to build a profile about you
• to better target our marketing and advertising campaigns
The vast majority of web browsers accept cookies. However, you can change your browser settings so that cookies are not accepted. If you do this, you may lose some of the functionality of this website.

For further information about cookies and how to disable them please go to: aboutcookies.org.uk

Mobile Terms of Service
The Life of Riley mobile message service (the "Service") is operated by Life of Riley Retail LTD (“Life of Riley”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Life of Riley’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Life of Riley through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).
You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Life of Riley. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to LifeofRiley or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Life of Riley mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.
For Service support or assistance, text HELP to LifeofRiley or email sales@lifeofrileyonline.co.uk

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see above.


Our contact details
We welcome your feedback and questions. If you wish to contact us, please send an email to sales@lifeofrileyonline.co.uk or you can write to us 
Life of Riley, Unit 2, Brice's Yard, Butts Green, Clavering, Essex CB11 4RT

We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version which will apply each time you access this website.