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Privacy & Cookies

Privacy Policy

At Life of Riley (Retail) LTD we take the privacy of our website users seriously. We do not sell or share your personal data with any third parties other than service providers. We and they fully comply with Data Protection Act 1988 and General Data Protection Regulation.

Personal data we may collect about you
We will obtain personal data about you such as your name, address and payment details whenever you complete an online form. For example, we will obtain your personal data when you register to use this website or place an order. Once you place an order with us we retain your order number and date, name and address, telephone number and notes relevant to your order for at least 6 years. This information is not used for marketing purposes unless you have opted in to receive marketing emails.

How we may use your personal data
We will use your personal data for the purposes described in the data protection notice that was given to you at the time your data were obtained. These purposes include:
• to help us identify you and any accounts you hold with us
• administration
• statistical analysis
• customer profiling and analysing your purchasing preferences
• marketing—see marketing and opting out below
• fraud prevention and detection
• billing and order fulfilment
• to notify you of any changes to this website or our services which may affect you
• security vetting
• improving our services

Marketing and opting out
Unless you have asked us not to do so, we may contact you by email about new products, promotions or news which may be of interest to you. We only send you emails if you have double opted in and you may opt out at any time. If you prefer not to receive any further marketing communications from us, you can opt out at any time by writing to us or unsubscribing by clicking the Unsubscribe link on emailers.

Disclosure of your personal data
We may disclose your personal data to:
• our service providers 
• credit reference agents—see Credit checking below
• law enforcement agencies in connection with any investigation to help prevent unlawful activity

Credit checking

To enable us to make credit decisions about you and for fraud prevention and money laundering purposes, we may search the files of credit reference and fraud prevention agencies (who will record the search). We may disclose information about how you conduct your account to such agencies and your information may be linked to records relating to other people living at the same address with whom you are financially linked. Other credit grantors may use this information to make credit decisions about you and the people with whom you are financially associated, as well as for fraud prevention, debtor tracing and money laundering purposes. If you provide false or inaccurate information and we suspect fraud, we will record this.

Use of cookies

When you use this website, we may collect information about your computer, such as your IP address and/or browser, which we will use for administration purposes and statistical analysis. This information will not usually identify you personally.
We may also obtain information about your online movements and use of the internet. We do this by placing a cookie, which is a small file, on your computers hard disk. Cookies are used for several reasons:
• to recognise you whenever you visit this website
• to speed up access to this website (so you do not have to log on each time)
• to store your personal preferences
• to build a profile about you
• to better target our marketing and advertising campaigns
The vast majority of web browsers accept cookies. However, you can change your browser settings so that cookies are not accepted. If you do this, you may lose some of the functionality of this website.

For further information about cookies and how to disable them please go to:

Our contact details

We welcome your feedback and questions. If you wish to contact us, please send an email to or you can write to us 
Life of Riley, Unit 2, Brice's Yard, Butts Green, Clavering, Essex CB11 4RT

We may change this privacy policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version which will apply each time you access this website.